So many of us experience anxiety about dental treatment – Dental Phobia UK estimates that 53% of adults in the UK experience some form of dental phobia, and 17% completely avoid visiting a dentist, even though they suffer as a result.

If you’re a parent you will likely understand the mammoth amounts of patience required when encouraging your kids to brush their teeth.  You cajole and wrestle your way around the bathroom until you’re exhausted.  It feels like nailing jelly to a wall, but you keep at it because you know it’s important.